Australian Consumer Law Tutorial Answers Free Essays

An agent for Scoutmaster told Mrs. Trans that: ; â€Å"We accept the new lease is entirely sensible and beneath the market value†; and The lease is lower than the rental paid by different occupants in the Food Court† Both proclamations were inaccurate. Scoutmaster gave Mrs. We will compose a custom exposition test on Australian Consumer Law Tutorial Answers or then again any comparative point just for you Request Now Trans 7 days to consent to the rent reestablishment, yet gave no motivation to giving this restricted time period. Exhort Mrs. Trans with respect to whether Scoutmaster Pity Ltd has penetrated the Competition and Consumer Act 2010 (recently alluded to as Trade Practices Act 1974 (Act)) and provided that this is true, her accessible cures. Issue: Were the announcements deluding or misleading in break of the Australian Consumer Law? Law: ; Section 18, Schedule 2 to the Competition and Consumer Act 2010 (Act) (or then again you can say Section 18 Australian Consumer Law which is the title for Schedule 2) ; Section 4 (â€Å"presumption of misleading†) ; Eveready Australia Pity Ltd v Gillette Australia Pity Ltd OR Taco Company of Status Inc v Taco Bell Pity Ltd (â€Å"objective test†) Application: ; Explain which of the announcements was an assessment and why the law presumes it was deluding (e was there any reason for making the supposition? ; Apply the target test to the subsequent proclamation made by the Scoutmaster agent. Specifically: (what will be the objective market and for what reason would a sensible individual from that target showcase be misdirected or beguiled? Issue: Did Scoutmaster participate in unconscionable direct? ; Section 22 Australian Consumer Law ; Miller v Gunter Ours OR Commercial B ank of Australia v Amid ; Explain why segment 21 and not segment 20 applies ; Explain why Scoutmasters’ direct was in exchange or trade ; Explain what the lead was and why it was unconscionable, regarding the components recorded in area 22 of the Australian Consumer Law. Specifically: o The predominant bartering position of Scoutmaster o Ability to comprehend reports o Undue weight and strategies utilized Issue: Did Scoutmaster make a bogus or misdirecting portrayal? Segment Australian Consumer Law ; Explain why the announcements were bogus with respect to the cost of an assistance, specifically noticing what the important cost is and what the administration is in the inquiry. Issue: What are the cures? Law: Section 236 (harms); Section 232 (directive); Section 243 (different requests) ; Explain the cures that Mrs. Trans would look for as you are exhorting her and not the AC. Specifically: o Explain what a directive would do and why Mrs. Trans would need this cure; o Explain when Mrs. Trans would be qualified for harms and how harms would be determined o Explain when Mrs. Trans boisterous need to shift the agreement and what the variety would be o Explain when Mrs. Trans would need to void the agreement and what the impact of voiding the agreement would be Conclusion: ; Scoutmaster has occupied with deceiving and tricky direct, unconscionable lead and made a bogus or misdirecting portrayal in regard of the cost of a help. The most effective method to refer to Australian Consumer Law Tutorial Answers, Essays

Contract Law Essay Example | Topics and Well Written Essays - 2000 words

Agreement Law - Essay Example Now and again, it happens that an individual falsely speaks to themselves to the next gathering as the proprietor of merchandise of another recognizable individual. The law on the cases identifying with such sort of behaviors metaphorically depict them as instances of â€Å"mistaken identity†. Be that as it may, such a portrayal is frequently deficient and inadmissible. An impressive number of judges are accounted for saying that the United Kingdom law is in a â€Å"sorry condition â€Å"regarding this legitimate viewpoint and that it is just the Parliament or the Lordship House that can cure the situation.3 This paper centers around these contentions by breaking down a case law, lawful issues associated with it, and the lawful issues engaged with the case. Especially, the paper will concentrate on Shogun Finance Ltd v Hudson [2003] UKHL 62 and the lawful issues associated with the circumstance depicted by Lord Nicholls of Birkenhead. The law of agreement depicts a misstep a s a conviction incorrectly made in an agreement that particular realities identifying with all or a few pieces of the agreement are valid while they are most certainly not. Generally, on the off chance that such a mix-up is found to exist in an agreement, at that point that specific agreement is rendered void.4 Lord Denning, on account of Lewis v Avery held that an agreement can be void if the offended party can demonstrate that at the hour of entering the understanding, the individual in question had accepted that the personality of the respondent (the other party) was of basic significance on the grounds that a plain conviction isn't adequate.5 The precedent-based law has distinguished just three types of mix-ups that can emerge from an agreement: the regular misstep, the common error, and the one-sided botch. From this recognizable proof unmistakably the misstep of character doesn't exist. It is essential to bring up that none of the recognized missteps has enough secured mix-up of character. This clarifies why there has been expanding concern with respect to the depiction of the case by law as being unsatisfactory.6 A more critical look of the case law shows that mixed up character cases are very few and don't happen in expanding recurrence like different sorts of missteps. In any case, this doesn't imply that mixed up character is certifiably not a basic lawful perspective in law of agreement. Truly, mixed up character cases are extremely essential as they (simply like different kinds of mix-ups) sum to penetrate of agreement in the event that they happen and hence it is significant that it is tended to for the last time. Additionally, a key goal of law is to accomplish value and equity. Accordingly, neglecting to cure the â€Å"sorry condition† of law covering mixed up character cases will crush the very of law as it might prompt shameful rulings.7 Often, instances of mixed up personality occur in straightforward agreements, that is, contracts sha ped without contribution of any lawful conventions. Association understandings and offer of merchandise contract for the most part take the component of basic agreements. Deals of merchandise are the most inclined and mixed up personality cases regularly emerge from offer of products contract. The rule of nemo dat non quod habet structures the significant interchange in the mixed up character cases. This standard is an essential lawful aphorism that infers â€Å"no one [can] give what one doesn't have† and that â€Å"a individual can just give as great a title as one possesses†

Equine Therapy for Mental Health Benefits and Things to Consider

Equine Therapy for Mental Health Benefits and Things to Consider Stress Management Household Stress Print Using Equine Therapy as Mental Health Treatment What Horses Bring to the Therapeutic Process By Jodi Clarke, MA, LPC/MHSP twitter linkedin Jodi Clarke, LPC/MHSP is a licensed professional counselor and mental health service provider with over 20 years of experience in the field. Learn about our editorial policy Jodi Clarke, MA, LPC/MHSP Medically reviewed by Medically reviewed by Steven Gans, MD on January 21, 2019 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on March 15, 2019 More in Stress Management Household Stress Effects on Health Management Techniques Situational Stress Job Stress Relationship Stress In This Article Table of Contents Expand Overview Benefits Conditions Equine-Assisted Therapy Considerations View All Back To Top Animals can offer an extraordinary amount of emotional support. Beyond the pet-owner relationship that many of us have lovingly experienced, animals are sometimes used in therapeutic settings to help clients proceed through challenging emotional experiences. Equine-assisted psychotherapy allows for horses to be incorporated into the therapeutic process. With matured horses weighing anywhere in the range of 900 to 2,000 pounds or more, it might feel a bit intimidating to have such a large, majestic creature sitting in your therapy sessions. However, equine-assisted therapy is growing in popularity due to its experiential approach and some burgeoning evidence of its effectiveness. There are a variety of terms used to describe or reference equine-assisted psychotherapy, such as: Equine-assisted mental healthEquine-assisted counselingEquine facilitated psychotherapyEquine-assisted therapy The last term, equine-assisted therapy, can also often refer to other forms of therapy where horses are used, such as with occupational therapy. Illustration by JR Bee, Verywell Who Its For Equine-assisted psychotherapy (EAP) can be used with a variety of populations and in a variety of therapeutic settings. In fact, horses can be used in counseling with individuals of all ages, even with families and groups. Equine-assisted psychotherapy is often not the sole form of treatment, but rather a complementary therapeutic service to be used in partnership with more traditional treatment. Offering a much different experience than traditional talk therapy, EAP brings people outdoors and offers an opportunity to use all senses while learning and processing through emotional challenges. Children and Teens Equine facilitated psychotherapy may be just as effective with children and teens as it is with adult clients. As with adults, children can experience challenges such as trauma, anxiety, depression, PTSD, and more. Equine therapy offers them a therapeutic environment that can feel less threatening and more inviting than a traditional talk therapy office. The majority of children participating in EAP are between the ages of 6 to 18 years old. They often find it difficult to open up and process painful emotions and experiences. Equine-assisted psychotherapy allows youth, and people of all ages, to work on issues such as: Emotional awarenessAssertivenessSocial skillsConfidenceTrust in selfTrust in othersEmpathyImpulse controlProblem-solving skillsDeveloping and maintaining relationships Benefits Although a variety of animals can be used in the psychotherapeutic process, horses offer unique traits that have come to make them a top choice for animal-assisted therapies. According to anxiety expert Dr. Robin Zasio, horses bring the following unique elements to the therapy process. Non-Judgmental and Unbiased As much as humans, especially therapists, do our best to offer a safe space for clients to explore deep emotional hurts and painful experiences, it can be uncomfortable for clients to openly share their thoughts. Building therapeutic rapport can take time, working toward building trust and practicing vulnerability in session. Having the horse present may offer a sense of peace, as they only will react to the clients behavior and emotions with no threat of bias or any judgment of their emotional experience. Feedback and Mirroring Horses are keen observers, vigilant and sensitive to movement and emotion. They often mirror a clients behavior or emotions, conveying understanding and connection that allows the client to feel safe. This also allows for clients to maintain a sense of self-awareness, using the horses behavior and interactions for feedback and opportunities to check in and process what is happening in the moment. Managing Vulnerability As clients might find themselves vulnerable when trying to open up about emotional challenges, past experiences, or life transitions, the horse can offer a reference point to use for processing. If something feels too painful to speak of, it can feel a bit easier for clients to process using the horse as an example, or to align their experience with the horses experiences in the moment. Externalizing the content in this way can make things easier to approach and process through. Conditions Equine therapy has some evidence supporting its effectiveness in helping to manage several conditions. Anxiety Anxiety affects more than 17 million Americans. Although a level of anxiety can be felt by many of us at points in our lives, especially around experiences involving change and uncertainty, there are times when people experience anxiety that meets clinical diagnostic criteria. Anxiety-related conditions include: Separation anxietySelective mutismSpecific phobiaSocial phobiaPanic disorderAgoraphobiaGeneralized anxiety disorder Many people who struggle with anxiety find themselves stuck in worry about their past and fearful about their future. As Dr. Zasio points out, working with a horse during the therapeutic process can create an opportunity for clients to ... stay present and focused on the task at hand. Since horses are vigilant and sensitive to behavior and emotions, they can sense danger and respond with a heightened awareness, which typically leads to a change in their behavior and possible attempts to get away. Clients who struggle with anxiety can relate to this developed ability to sense danger cues and respond in a heightened way. Processing challenges through the behavior of the horse can be easier for clients than speaking directly about their own personal experiences with anxiety. Another benefit to using equine-assisted psychotherapy in the treatment of anxiety is to help clients practice vulnerability in a safe environment. As clients learn to interact with the horse and try new things, they are being asked to step out of their comfort zone with the help and support of the therapist and the horse. Clients can then process their experience, such as the fears and challenges, as well as any insights, discoveries or victories in those moments during therapy. PTSD Post-traumatic stress disorder (PTSD) can feel debilitating, marked by increased arousal and reactivity, intrusive memories and nightmares, and avoidance symptoms after a traumatic event. According to the Anxiety and Depression Association of America (AADA), it is estimated that 7.7 million people aged 18 or older struggle with PTSD. Children, teens, and adults can struggle with PTSD. Although people can experience a variety of traumatic events that could influence the development of PTSD, those who have experienced sexual assault, as well as veterans who have experienced combat, are populations who tend to have higher rates of the development of PTSD. The use of equine-assisted psychotherapy in the treatment of PTSD for veterans is growing. Tess Hassett, a riding instructor at the Northern Virginia Therapeutic Riding Program, has a background in clinical psychology and is working with veterans using EAP. Describing her work with veterans, Hassett noted, A lot of them have said that after what theyve been through with their PTSD and depression, they never thought theyd be able to bond with someone again and feel that personal connection. But with their horse, theyre feeling that connection. Theyre able to take that into the rest of their lives and into their relationships. Addiction Treatment It is known that drug and alcohol addiction continues to rise and be problematic in the United States. The Center for Disease Control estimated that over 72,000 people died from a drug overdose in 2017. Many of those were due to the opioid epidemic, with approximately 50,000 deaths occurring as a result of opioid use. The need for effective therapies to help treat addiction is at an all-time high. Equine-assisted psychotherapy offers a unique approach to working with addiction and those with co-occurring conditions. A co-occurring condition, what used to be referred to as a dual diagnosis, describes someone who struggles with addiction in addition to having another mental health condition. This is quite common for those with substance abuse and addiction challenges, as the additional concerns can include a variety of things, such as anxiety, depression, OCD, or PTSD. The ultimate goal of addiction treatment is to help clients live sober, healthy and productive lives. Many times in addiction treatment, clients are also working hard to heal hurts within relationship dynamics, such as within a family or with their partner. Learning to trust, practice vulnerability and communicate effectively can be a challenge during this treatment process. EAP can help clients learn how to develop a sense of trust through their interactions with the horse, gaining a sense of safety, building relationship, encouraging clients to be vulnerable as they learn new things and experience interactions with their horse. ADHD Attention deficit hyperactivity disorder (ADHD), is an additional area where equine-assisted psychotherapy can be helpful. Some report EAP is appealing to adults and youth with ADHD because it offers them an active, fun, hands-on experience. During equine-assisted therapy, the client is typically with a trained therapist, an equine specialist, and the horse. There is no riding necessarily involved with equine-assisted psychotherapy. Rather, the focus is on presence, attention, mindfulness, boundaries, social cues, and more. Kay Trotter, PhD, a licensed professional counselor, author, and founder of Equine Partners in Counseling (EPIC) Enterprises, was one of the first to dedicate research to the effectiveness of equine-assisted psychotherapy. Trotter found that introducing horses to the therapeutic process showed significantly increased positive behaviors while reducing negative behaviors. Her study was one of the first published on the effectiveness of EAP, published in the Journal for Creativity in Mental Health. It has been shown that clients can experience a variety of benefit from equine-assisted psychotherapy, such as: Reduced aggressionImproved focusImproved adjustment to routines and guidelinesIncrease in self-esteemIncrease in self-respectFriendships feeling less stressful For clients struggling with ADHD, the sense of accomplishment in an equine-assisted psychotherapy session can be of great benefit. As a licensed clinical social worker, Kit Muellner describes that ... clients feel that theyve achieved something on their own, rather than being told to do something by a parent or teacher. A 1,500-pound animal responds the way you want him to because you were able to focus. So youve accomplished something you wanted to do, versus something that somebody else wanted you to do. This sense of accomplishment can feel significant for anyone, especially someone who struggles with ADHD. In those moments, they are getting instant feedback from their horse and learning how to develop trust, communicate effectively, and how to work toward meeting a personal goal or milestone. Equine Assisted Therapists The Equine Assisted Growth and Learning Association (EAGALA) is a non-profit organization dedicated to setting the standard for professionals working with horses in a therapeutic setting. They offer training and have established a specialized certification process for those wishing to become a recognized, trained equine-assisted therapy professional. In addition to EAGALA, there are other programs dedicated to proper training and maintenance of standards for those working with clients in the field of EAP. To conduct therapy, regardless of whether you are providing equine-assisted therapy or not, you will need to contact your state regulatory board to learn about the educational and clinical requirements needed to become a licensed professional counselor or therapist in your state. Equine-assisted therapy is a particular style and specialization within the field of psychotherapy, with clinicians seeking and earning special training and certification related to the practice of EAP. Things to Consider There are some factors to consider when deciding to explore equine-assisted therapy for yourself or a loved one. Timing Depending on the challenges the client is facing, the timing may or may not be appropriate for EAP. For example, when someone is faced with addiction, they will need proper time to detox and establish compliance with an appropriate treatment program before possibly incorporating equine-assisted therapy services. Fear Although equine-assisted therapy has been shown to be helpful in the treatment of anxiety, a client may fear to be around a large horse and not feel motivated to attend this type of treatment. There may also be a traumatic memory involving animals that would prevent someone from being willing to participate. It is important to speak with a trained mental health provider to determine if you or your loved one are a good fit for equine-assisted therapy. Most programs will have an assessment process to determine if EAP is right for you before beginning any treatment. Cost Because equine-assisted psychotherapy is only more recently growing in popularity and gaining traction as an effective treatment for mental health and substance abuse, keep in mind that this service may not be covered by insurance benefits. The fees for EAP services will vary by location and can range in price. It is recommended that you contact your insurance company and your local equine therapy facility to discuss those details in advance. Using Therapy Dogs to Improve Mental and Physical Health

Seinfelds Impact on American Culture Essay - 2273 Words

Seinfelds Impact on American Culture Jerry Seinfelds television sitcom, Seinfeld, which went off the air in 1999, is still one of the most culturally pertinent shows today. The show dealt with little nuances of American society. A puffy shirt, for example, could be the main subject for an entire show. This show, which was derived from Jerry Seinfelds observational humor, was voted as the Greatest Show of All Time by TV Guide in 2002. According to the shows official website, the ratings for the syndicated version of Seinfeld are ahead of many of the current primetime comedies (Seinfeld 2/5). Seinfeld was always present in my home during its nine-year run on Thursday nights as Must See TV, and the social†¦show more content†¦Of his obsessive nature his mother said: He never wanted just a piece of chocolate cake, it was the whole cake. And he always waited until he got what he wanted (Jerry Seinfeld 1/7). Soon Seinfelds easy-to-relate to humor gave way to regular appearances on The Tonight Show and Late Night with David Letterman. Other more gimmicky comedians failed the test of time, but Seinfelds steadfast style made his popularity bloom. Despite national exposure, Seinfeld still stayed close to his roots, continuing to play at small venues as well as on television. With jokes like: They say Tide cleans bloodstains. I say if youve got a T-shirt with bloodstains, then maybe laundry isnt your biggest problem (Jerry Seinfeld 3/7) its not hard to see why Seinfeld caught on. In 1990, Seinfeld, a sitcom based on Seinfelds humor, debuted as a summer replacement show. Seinfeld allowed characters on the show to embody some of the idiosyncrasies his stand-up comedy had observed. Seinfeld played himself on the show, and the other characters on the sitcom were based on friends and acquaintances in Seinfelds real life. The show was set in a recognizable Manhattan with specific storefronts and locales in the cut scenes and dialogue. The plot of an episode of Seinfeld usually centered on the daily menial tasks of the characters and the little quirks that they observed along the way. Seinfeld, widely

House 124 Is Haunted by a Baby in the Novel, Beloved by...

124 was spiteful. A house haunted by the ghost of Sethe’s dead baby, 124 was filled to the roof with memories; hideous memories of their days in slavery. Sethe, who has been free from slavery for eighteen years now, is still bound by her awful memories of it. Her daughter, Denver, was too bound by the past, but Denver’s past never included slavery. Instead, Denver is enslaved by her fear of the world outside of 124 and the loneliness she encounters while at 124. With the help of her mother’s past and their present, Denver eventually looks past 124 and out towards the world, allowing herself to create her own identity. Denver has grown up alone. When she was younger, 124 was filled with people; Baby Suggs, Howard, Buglar, Sethe, and†¦show more content†¦A part of Denver’s immaturity stems from her loneliness, but Denver also shows her immaturity through her self-perception and relationship with Sethe. Throughout the novel, all of the characters have difficulty defining themselves. This destruction of self is due to the physical, emotional, and spiritual wreckage created by slavery. Although never experiencing slavery first hard, Denver has a difficult time defining herself. She constantly defines herself by her relationships. Denver holds Sethe’s past up on a pedestal, having the idea that Sethe’s memories are more valuable than the present; regardless of the fact that Sethe’s past is full of tragedy. The memories that Sethe recounts while with Paul D, Schoolteacher and Sweet Home, are absent of Denver’s presence and prove to be competing with Denver for Sethe’s attention. Because both Sethe and Denver dwell on Sethe’s past so much, Denver feels that she adds no value to Sethe’s memories and â€Å"hates the stories her mother told that did not concern herself.† Denver even wishes she were a part of Sethe’s past that included slavery, regardless of its brutality. The one story of Sethe’s past that involved Denver, the story of Denver’s birth, was not enough to please Denver in comparison to the rest of Sethe’s memories, which Denver believed to be â€Å"a gleaming [and] powerful world made more so by Denver’s absence from it.† To compete with Sethe’s memories for Sethe’sShow MoreRelatedBeloved : A Reconstruction Of Our Past1705 Words   |  7 PagesKarla Ximena Leyte Professor John Crossley Short Close Reading Paper #2 November 20, 2015 Beloved: A reconstruction of our past Beloved by Toni Morrison is a reconstruction of history told by the African American perspective, a perspective that is often shadowed or absent in literature. Her novel presents a cruel demonstration of the horrors endured by slaves and the emotional and psychological effects it created for the African American community. It unmasks the realities of slavery, in whichRead MoreToni Morrisons Beloved - Symbol and Symbolism of Color Essay977 Words   |  4 Pages The symbolic Use of Color in Belovednbsp;nbsp; In the novel, Beloved, Toni Morrison uses color to show the reactions of some of the main characters. Color represents many things in the book. Freedom is an example because once the slaves were free, they noticed the beautiful colors all over. They see that the world is not just black and white and two different races, there are many beautiful things that were unnoticed. When Baby Suggs was free, she was able to spread happiness and joy to theRead MoreDays Of Future Past By Toni Morrison1614 Words   |  7 Pageslike a scare that would never disappear. This is why Toni Morrison found it important to write a book on this issue.This book named Beloved transforms the history of black slavery into a story as powerful as exodus, and it uses the true life story of Margaret Garner who is portrayed as Sethe to accomplish this. Toni Morrison penned this book at a time when racial discrimination against the black community was at it’s peak. In this novel, Toni Morrison tells a strong story that explores deeply into themesRead MoreToni Morrison s Beloved, And The Cost Of Having Too Much Love For Ones1193 Words   |  5 Pagesknowing or believing that there could ever be enough attention to go around. In the novel Beloved, by Toni Morrison, a theme of the cost of having too much love for ones’ children is portrayed. Sethe, a slave woman within the novel, helps develop this theme through the third person narration of her life. The novel takes place during the Reconstruction era during a time of turmoil for black slaves everywhere. 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Some believe that she was Sethe dead daughter 1. â€Å" †¦as she sees the actual flesh of Beloved Sethe disappears into the bond with Beloved†¦ Denver sees that something must be done.† (Demetrakopulos 75) 2. â€Å"†¦ Beloved was the reincarnation of the daughter she lost initially fils her with joy andRead MoreEssay on Symbolic Healing in Toni Morrisons Beloved1819 Words   |  8 PagesSymbolic Healing in Beloved  Ã‚     Toni Morrison’s powerful novel Beloved is based on the aftermath of slavery and the horrific burden of slavery’s hidden sins.   Morrison chooses to depict the characters that were brutalized in the life of slavery as strong-willed and capable of overcoming such trauma.   This is made possible through the healing of many significant characters, especially Sethe.   Sethe is relieved of her painful agony of escaping Sweet Home as well as dealing with pregnancy with theRead MoreEssay about The Association of Maternal Bonds and Identity in Beloved1583 Words   |  7 PagesToni Morrison’s novel, Beloved, is a â€Å"haunting stray of a mother’s love that frames a series of irrelated love stories by multiple narrators† (Bell 61). The main character Sethe is a mother who fails to realize her children’s needs. She attempts to protect her children from the community amongst many other dangers such as slavery and love, however ultimately isol ating them. Sethe’s character as well as actions confirms the â€Å"struggle and psychological trauma of slavery† (Napierkowski 35) from whichRead MoreAnalysis Of Toni Morrison s Beloved 1524 Words   |  7 PagesShai-Dae Alford Dr. DuBose ENG 490-02 10 April 2016 Slave Narrative: Beloved Toni Morrison conveys her strong feelings in her novel about slavery depicting the emotional impact slavery has had on individual mainly the centered character Sethe. The protagonist of the novel is unable to fully prosper in life due to resentment and the ability to move on from her past experiences. In Morrison’s story, since 1873 slavery was abolished for ten years in Cincinnati, Ohio. By the author choosing this settingRead MoreAnalysis Of Toni Morrison s About Slavery2573 Words   |  11 PagesToni Morrison conveys her strong feelings in her novel about slavery depicting the emotional impact slavery has had on individual mainly the centered character Sethe. The protagonist of the novel is unable to fully prosper in life due to resentment and the ability to move on from her past experiences. In Morrison’s story, since 1873 slavery was abolished for ten years in Cincinnati, Ohio. By the author choosing this setting it had a great impact on the reader like myself. â €Å"I didn’t see her, but aRead MoreToni Morrison s Beloved And The Ghosts Of Slavery : Historical Recovery1691 Words   |  7 Pages In the novel Beloved, Toni Morrison develops character Beloved as an allegorical figure to embody slavery’s horrific past and the lasting impact that unresolved past trauma has upon the present. 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Life cycle marketing Free Essays

The family life cycle represents a method via which the market for certain goods and services is segmented according to the stage in the family life that the particular consumer has reached. This marketing method takes into consideration the family configuration beginning with young, single persons with no children all the way up through marriage, child rearing, and retirement stages. The variables involved in each stage of the model include age, marital status, income, employment (career), and the existence of children (Fritzsche, 1981). We will write a custom essay sample on Life cycle marketing or any similar topic only for you Order Now One stage in this model is the bachelor stage, which describes persons who no longer live with parents but who have not married or become parents. They usually have a high level of discretionary income despite the fact that their incomes lower than average. Because of the fewer financial burdens (mortgages, children, etc.) and their commitment to recreation, such persons are usually interested in buying clothing, travel, and basic household furniture or equipment. One magazine that could be used as a marketing tool is People, and TLC’s What Not to Wear represents a television program that would be suitable to this group. Both would be effective as they cater to fashion and to the entertainment interests of that group. Another marketing group according to this model is the Full Nest One (Fritzsche, 1981). The Full Nest One stage finds new parents with their youngest child being under the age of six. The parents at this stage have low discretionary incomes because the demands of the children are placed at the highest priority (1981). These persons are therefore likely only to buy necessities, such as cereals, diapers, and children’s clothing. A television show and magazine that are likely marketing tools for this demographic are (respectively) FOX’s Are You Smarter Than a Fifth Grader   and Disney’s Family Fun magazine. Parents are likely to watch or read them with their children. The Full Nest Three stage describes older parents with high school or college age children. These persons have a better financial position, with wives likely to be at work and more discretionary income (Fritzsche, 1981). Such a household is likely to be interested in buying holidays, nice furniture, and sophisticated appliances. A good magazine for marketing to such a demographic is Travel and Leisure, as such persons are likely to have the money and time to take vacations. A good television channel for marketing to them is HGTV, as this features tastefully decorated homes that may give them ideas for buying furniture and appliances. Reference Fritzsche, D. J. (1981). â€Å"An analysis of energy consumption patterns by stage of family life   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   cycle.† Journal of Marketing Research, 18, pp.227-32. How to cite Life cycle marketing, Essay examples

Strategy Marketing free essay sample

Since it shown that the growth rate of the sale and revenue in slow slope, so we try to research and plan strategy to help the company, by using the methodology in Strategic Marketing Management to solve. That would be involving GE matrix, Positioning, Growth Strategy. We aim for to find out the business strength level and business attractiveness level, also analyze which position and place is Cafe De Carol right in. On the other hand, figure out the point of difference with other competitors as well as give solve method to increase the attractiveness is more important. Introduction Cafe de Coral Group (0341) is the largest publicly listed Chinese Fast Food restaurant group in the world with over 330 outlets in Asia Pacific region, and over 200 quick service restaurants in North America. Among a total of over 540 outlets, over 120 outlets and 75 outlets are operated under the household name of Cafe de Coral and New Asia Dabao, whereas over 200 outlets are operating under the leading brand of Manchu Wok and 20 outlets operating under the name of Olivers Super Sandwiches. We will write a custom essay sample on Strategy Marketing or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Specialty restaurants include Spaghetti House, Bravo le Cafe, Super Super Congee and Noodles, Bistro M and Ah Yee Leng Tong, as well as the well-established institutional catering business under the tradename of Asia Pacific Catering. PEST Analysis Political Import requirements for food are imposed for public health reasons. Certain high risk imported food like milk, milk products, frozen confections, meat and poultry are governed by subsidiary legislation of the Public Health and Municipal Services Ordinance.Import of game requires the prior permission of the Food and Environmental Hygiene Department and import of meat and poultry is confined to sources recognized by the Department. All catering service industry is regulated by the ordinance. Cafe De Carol would be facing difficulties when they are launching more branches in the future. Economic Prosperity growth in Hong Kong economy ,the GDP and average income per person increase eventually, lead to increase the demand of catering service, People are more willing to dine out, so that stimulate the catering industry, increase revenue.